Webinar: Farmers of Tomorrow
Farmers of Tomorrow: Generation Z's Future in Agriculture
Osborn Barr set out to better understand how the next generation views farming/ranching and capture a glimpse into where the future of agriculture is headed. You'll walk through this initial qualitative research that begins to analyze the gap in attitudes, perceptions and intentions between “Gen Z” (Generation Z 18-to 22-years-olds with an immediate family member farming operation) and “BoomXY” (Baby Boomer, Generation X and millennial farmers age 28 to 74).
As the next generation of farmers/ranchers prepares to take over, there are many challenges and opportunities on the horizon for the agriculture industry.