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Genus IntelliGen™ Technologies Partners with Geno – Leading Norwegian Genetics Breeder

Genus IntelliGen™ Technologies, a unit of Genus plc, a global pioneer in animal genetics, announces a technology transfer and license agreement of its proprietary sexed genetics technology to Geno, the leading Norwegian bovine genetics producer. Geno will produce sexed Norwegian Red genetics in Norway using Genus’ innovative genetics sexing technology. Geno has had an exclusive partnership with ABS Global (Genus’ bovine genetics division) for several years to market Norwegian Red genetics, the main dairy breed in Norway, across key global markets. The IntelliGen Technologies process to develop sexed bovine genetics does not subject cells to the high pressures, electric currents and shear forces used in other sexed semen processes. The result is a product that helps customers maximize their profitability and reach their end goals in a fast and efficient manner. “As more farmers look to use sexed genetics in their herds, the demand for such technology will expand moving forward,” said Karim Bitar, Genus plc CEO. “We are excited to continue bringing competition to the market for bovine sexed genetics processing, ultimately benefiting dairy and beef producers around the world.”

#Genetics #DairyHerd #Dairy

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