• Purebred Publishing

CowManager Celebrates Five Years in the Ear in the U.S. and Canada

PLAIN CITY, Ohio and HARMELEN, Netherlands, October 12, 2017— CowManager® has been on the market since 2012 and has been at the forefront of cutting-edge cow-monitoring ear technology during that time.

CowManager CEO, Teo Griffioen, and his passionate team are always searching for innovation. Most team members have a background in dairy farming and therefore a desire to improve the livelihood and profitability of dairy producers. CowManager provides accurate, real-time information on fertility, health and nutrition. These measures are based on temperature, activity, rumination, eating and resting time. “To improve the welfare of dairy producers and cows, our desire was to create a system that is easy to install, maintain and understand by using graphics which are directly sent to your computer and smartphone. It simply works,” says Gerard Griffioen, owner of the family dairy and research farm, Baron van Wassenaerhoev, and founder of CowManager. “In 2012 we started exploring the U.S. market. Since then our market reach has grown rapidly. Now, nine out of 10 cows with ear sensors, wear CowManager sensors.”

Sander and Amy Penterman, Dutch Dairy, Thorp, Wisc., were the first to install CowManager in the U.S. “In the past five years the CowManager technology has really taken a step up. It’s the first thing I look at in the morning. The results for our farm have been very positive. The use of synchronization protocols for breeding has been reduced by 90 percent and pregnancy rate is currently 29 percent. We have also seen labor savings in animal care and reduced animal health costs. If I’m not on the dairy, I’m able to monitor the cows through my phone. We rely on CowManager daily and are very satisfied with the system,” tells Sander Penterman.

“If only cows could speak!” This wish from Conny van Bedaf of VanBedaf Dairy, N.D., came true when they decided to purchase CowManager for their dairy. “I was very reluctant when the first computerized ‘cow translators’ came out, but have to admit: CowManager really works! The sensor observes the cow 24/7, non-stop, there is no way we will ever be able to do that. I still believe cattle farmers are the best in sensing a cow’s needs, but monitoring systems can help us to give better, faster, more efficient and selective care.”

To celebrate its fifth anniversary and the success of dairy producers with the system in the U.S. and Canada, CowManager is offering a 5 percent discount on all hardware (ear sensors, routers and coordinators). In addition, Select Sires is offering a herd reproduction and health review with a professional Select Reproductive Solutions® specialist.

About CowManager Modern dairy producers need innovative solutions and insights to overcome the challenges their herds face. CowManager supports dairy producers with a simple-to-install and easy-to-use ear sensor system. Everything CowManager does is focused on the producer’s success. The system is used for research at 25 universities worldwide. Today, thousands of dairy producers in more than 30 countries rely on CowManager to monitor the activity, health and wellbeing of their cows.

CowManager is headquartered in Harmelen, Netherlands, and works in partnership with Select Sires in the U.S. and Canada. For more information, visit www.cowmanager.com.

#dairymanagement #dairyindustry #AIIndustry

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